Amazon PPC software that finds every dollar your ads are wasting.
SellerQI is Amazon PPC software that scans every search term across every campaign and shows where your budget is going with zero return, ranked by exactly how much it costs you. Use this Amazon PPC tool to lower your Amazon ACoS without guessing.
Amazon ACoS management for scaling profitable PPC campaigns.
Amazon ACoS management is the process of keeping advertising cost of sales (ad spend divided by ad-attributed sales) at a level that protects your profit margin while you grow ad-driven revenue. Follow this four-step framework:
Set a target ACoS from your margin
Your break-even ACoS equals your profit margin before ad spend. Set your target below it.
Find wasted spend
Identify search terms that are spending without converting, and terms running above your target ACoS.
Cut or negate non-converting terms
Add zero-sale terms as negatives and trim bids on high-ACoS terms.
Reinvest in winners
Move the freed budget to exact-match keywords that already convert profitably.
The SellerQI audit covers steps 2 and 3 in one list: wasted spend ranked by dollar amount, and the exact zero-sale and high-ACoS terms to cut.
Three kinds of Amazon PPC waste SellerQI finds.
SellerQI finds three types of Amazon PPC waste: search terms that spend without selling, terms that sell at an unprofitable ACoS, and campaigns that are structured poorly or spend without a return. Each one is ranked by the dollar amount it costs you, so you fix the biggest drains first. If you'd rather not do the fixing yourself, our PPC management service can.
Zero-sale search terms
These are search terms that spent real money over the analysis window and returned zero orders. They are the clearest form of wasted ad spend, because cutting them cannot reduce your sales. You get the exact list of terms to add as negatives today, with the spend attached to each one and the campaign it is running in.
High-ACoS terms
These are terms that do convert, but at an ACoS above your target. A handful of them can pull down the profitability of otherwise healthy campaigns, and they are easy to miss in a large search-term report. SellerQI compares each term against your own target ACoS, so you can see where a bid reduction will protect margin without switching off a keyword that still earns sales.
Under-performing campaigns
Some waste sits at campaign level rather than term level. SellerQI flags campaigns with low impression share, poor structure, or spend that is not producing a return. These flags show you which campaigns to restructure, pause, or rebuild instead of continuing to fund them.
How our Amazon PPC optimization tool works.
SellerQI works in three steps. It connects to your Amazon Advertising account with read-only access, analyses every search term against your targets, and hands you a ranked list of actions. It never changes your campaigns, so you stay in control of every negative and bid.
Connect the Advertising API
Authorise read-only access through the official Amazon Advertising API. SellerQI pulls every campaign, search term, and spend figure across your account, so there is no manual report downloading or spreadsheet work. Read-only access means the tool can see your data but cannot edit your campaigns.
Every search term analysed
The audit looks at a 30-day window and scores each search term on spend, orders, and ACoS against your targets, then ranks every term by wasted dollars. A term that cost you $340 with no orders sits above one that cost $40, so the order of the list matches the order of the money.
You take action
Review the ranked list, add zero-sale terms as negatives, cut bids on high-ACoS terms, and reallocate the freed budget to keywords that convert. SellerQI re-scans every 24 hours, so new waste shows up as your campaigns change.
How to choose Amazon PPC software for automation.
Choose Amazon PPC software that does the analysis for you on a schedule, shows the dollar impact of every problem, and works across the marketplaces you sell in. Good automation means you stop pulling reports by hand and start each day with a prioritised list of what to fix. Tick each box before you commit to any tool.
The checklist
- Does it flag zero-sale search terms automatically?
- Does it alert you daily, or only when you request a report?
- Can it handle all the Amazon marketplaces you sell in (US, UK, AU and more)?
- Does it rank high-ACoS terms against your own target ACoS?
- Does it show the dollar cost of each wasted term so you can prioritise?
- Does it connect through the official Amazon Advertising API with read-only access?
How SellerQI meets each
SellerQI scans every search term for zero-sale and high-ACoS waste, re-scans every 24 hours, covers all Amazon marketplaces, scores terms against your targets, ranks them by wasted dollars, and connects via read-only Advertising API access.
A note on automation: SellerQI automates the finding and ranking, which is the slowest part of PPC work. You make the final call on negatives and bids, so nothing changes in your account without your approval.
Amazon PPC optimization you can act on.
Amazon PPC optimization with SellerQI comes down to four actions on one ranked list. Most sellers can work through it in a single sitting, because it shows what to do and in what order.
- ReviewOpen the ranked list of wasted terms. The biggest drains sit at the top with the exact dollar figure, so you know where to start and what each decision is worth.
- Add negativesAdd zero-sale terms as exact-match negatives across the campaigns where they are spending. Exact-match negatives block the specific wasteful query without limiting your reach on related terms that do convert.
- Cut bidsReduce bids on high-ACoS terms that are not pulling their weight on evergreen products. Lower the bid rather than removing the term, so you keep the sales it still brings at a healthier ACoS.
- ReallocateMove the freed budget to the exact-match keywords that are already converting and underfunded. This is where optimization pays off: the money you stop wasting goes to keywords with a proven return.
What is the best Amazon PPC software for scaling?
SellerQI is a strong fit for scaling accounts because it re-audits your Amazon PPC data every 24 hours and surfaces wasted spend across all campaigns in one ranked list. New zero-sale and high-ACoS terms are caught as your campaigns grow, not weeks later. When comparing the best Amazon PPC software for scaling, look for:
Automation depth
Does the tool analyse every search term on a schedule, without you pulling reports by hand?
Multi-account and marketplace support
Can it cover all the Amazon marketplaces and accounts you sell in?
Wasted-spend visibility
Does it rank zero-sale and high-ACoS terms by dollar impact, so you know what to fix first?
Control over changes
Does it give you a clear action list while you stay in charge of negatives and bids?
15–30% of PPC spend
on zero-sale terms.
That's what we typically find in accounts we diagnose for the first time. Not because sellers are careless, because finding it by hand across hundreds of terms is nearly impossible. SellerQI does it in minutes.
How to lower Amazon ACoS without killing sales.
Cut spend on search terms that get clicks but no sales, rather than applying blanket bid cuts across your campaigns. Blanket cuts reduce impressions on terms that do convert, which is how sales drop.
- Step 1Pull a 30-day search-term report and sort by spend where orders equal zero.
- Step 2Add those terms as exact-match negatives in the campaigns where they spend.
- Step 3Lower bids only on terms running above your target ACoS with a meaningful number of clicks.
- Step 4Leave converting terms alone so you do not lose the sales they already drive.
- Step 5Reallocate the saved budget to exact-match keywords that are converting and underfunded.
Worked example: You spend $500 and earn $2,000 in ad sales, an ACoS of 25%. If $50 of that spend went to zero-sale terms, removing it drops spend to $450. ACoS falls from 25% to 22.5% with no lost sales, because those terms produced none.
Amazon PPC software
questions answered.
Which Amazon PPC tools improve ACoS and profit?
Why is my Amazon ACoS so high?
How do I improve Amazon ACoS on automatic campaigns?
How do I calculate a profitable Amazon ACoS target?
How does SellerQI find wasted ad spend?
What counts as a zero-sale term in Amazon PPC?
Does SellerQI add negatives for me?
Go deeper on PPC.
Amazon PPC audit checklist
Eight weekly checks that stop wasted spend before it compounds.
Read the guide →Amazon PPC waste explained
How high-ACoS and zero-sale keywords quietly drain your budget.
Read the guide →Good ACoS, still losing money?
Why a low ACoS doesn’t mean your account is actually profitable.
Read the guide →Found an issue?
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