Helium 10 is great for research.
SellerQI is what you add to fix what's breaking.
Helium 10 helps you find products and keywords. SellerQI watches the account you're already running — diagnosing what's breaking, finding money Amazon owes you, and answering your questions on WhatsApp. Many sellers run both.
Different tools,
different jobs.
Helium 10 is genuinely good at what it does. Here's where each tool is strong — no spin.
| Capability | Helium 10 | SellerQI |
|---|---|---|
| Product research | Excellent — Black Box, Xray | Not our focus |
| Keyword research | Excellent — Cerebro, Magnet | Per-ASIN keyword intelligence |
| PPC waste audit | Adtomic (ad management) | Zero-sale & high-ACoS waste finder |
| Live 24-hour account diagnosis | Not its focus | Yes — every 24 hours |
| Reimbursement finder (18-mo) | Refund Genie (add-on) | Yes — 18-month lookback |
| Listing health monitor | Listing tools, not live monitoring | Yes — indexing, suppression, images |
| AI co-pilot | Limited | QMate, on your real data |
| WhatsApp access | No | Yes |
| Alternate-day alert emails | Limited | Yes |
Comparison reflects each tool's primary focus. Helium 10 feature sets change over time — check their site for the latest.
Research with Helium 10.
Monitor with SellerQI.
Helium 10 shines when you're researching a product or building out keywords. SellerQI takes over once the product is live — running a daily diagnosis, catching suppressions and PPC waste, and surfacing reimbursements. The two don't overlap much; they cover different halves of the job.
The moment you go
looking for this.
PPC waste you can't pin down
You know budget is leaking but can't find the exact terms. SellerQI lists every zero-sale term with the dollar figure.
Reimbursements left on the table
Amazon owes you money you've never claimed. SellerQI's 18-month scan surfaces it, ready to file.
Issues you hear about too late
A listing suppresses or the buy box drops and you find out days later. SellerQI alerts you within the cycle.
Answers about your own account
Generic tools and AI give generic advice. QMate answers from your real data — on WhatsApp.
Questions
answered.
More from the blog.
Add the diagnostic layer
Helium 10 doesn't have.
7-day free trial. Connect your account, run the first scan, and see every issue ranked by what it's costing you. Credit card required.