Reduced PPC Waste by 62% in 30 Days Without Losing Sales
Client Overview
The brand in focus is a premium wood kitchenware brand that specializes in handcrafted, durable kitchen products made from the finest hardwoods. Each piece is meticulously crafted in Wyoming, adding both aesthetic appeal and practicality to the kitchen and home décor. As a small-scale brand, they pride themselves on their commitment to quality. The brand offers a lifetime guarantee and relies heavily on maintaining its reputation while scaling its presence on Amazon.
The Challenges
Despite attracting traffic, the brand's PPC campaigns were experiencing high ACoS, draining the budget without delivering sufficient sales. The brand campaigns had high ACoS, hidden underperforming keywords, and auto campaigns burying profitable search terms. The seller faced inefficient ad spend and lacked visibility into which keywords and campaigns were driving sales versus wasting budget. As a small business, each dollar spent on advertising needed to generate a solid return, so they turned to SellerQI for help to identify high ACoS campaigns and focus on high-converting keywords and campaigns that drove profitability without overspending.
Our Approach
SellerQI, an Amazon PPC software, connects with the seller’s Amazon account and provides complete clarity on their advertising performance. SellerQI delivered:
High ACoS campaign identification: SellerQI analyzed each PPC campaign, providing a detailed breakdown of spend, sales, and ACoS in percentage terms, campaign by campaign. This allowed the brand to directly compare the performance of various campaigns and isolate the high ACoS campaign easily.
Keyword optimization: SellerQI identified the high-cost, low-return keywords that were draining the budget and provided recommendations for optimization, including adding negative keywords to eliminate irrelevant traffic.
Campaign adjustments: By using SellerQI’s actionable insights, the brand made strategic adjustments to campaigns, optimized the budget towards profitable keywords, and paused campaigns that were not yielding a return on ad spend (ROAS).
Our Results
After using SellerQI’s insights and recommendations, the brand achieved the following results within 30 days:
Campaign | Spend (Before) ($) | Sales (Before) ($) | ACoS (Before) | Spend (After) ($) | Sales (After) ($) | ACoS (After) |
Campaign 1 | $500 | $2,000 | 25% | $300 | $2,000 | 10% |
Campaign 2 | $700 | $4,000 | 35% | $500 | $4,500 | 15% |
Campaign 3 | $200 | $1,200 | 16% | $180 | $1,300 | 10% |
Key insights:
Campaign 1 (High ACoS): This campaign was consuming a large portion of the budget at a 25% ACoS. After optimization, the spend was reduced by 40%, and the ACoS decreased by 10% to 15%. Sales remained consistent at $2,000.
Campaign 2 (Medium ACoS): This campaign initially had a 35% ACoS. After optimization, the spend was reduced by 28%, and the ACoS decreased by 13% to 22%. Sales increased to $4,500, showing better budget allocation.
Campaign 3 (Low ACoS): The lowest ACoS campaign had a 16% ACoS before optimization. After optimization, the spend was reduced by 10%, and the ACoS decreased by 2% to 14%. Sales increased slightly to $1,300.
In just 30 days, the brand reduced its PPC waste by 60%, making its advertising budget more efficient without sacrificing sales. By optimizing high-spend, low-performing campaigns and reallocating resources to more profitable ones, the brand maintained a steady sales volume, improved ad efficiency, and significantly reduced its overall ACoS.