65% Organic Search Visibility Breakthrough with SellerQI
Client Overview
A premium home-brewing brand focused on delivering professional-grade brewing equipment for enthusiasts who value precision, durability, and consistency. With a focus on high-quality construction, consistent brewing results, and food-grade materials, the brand combines industrial-strength design with a simplified brewing process. Their products are built to offer precision and reliability, making them a go-to choice in the craft brewing community.
In the competitive Amazon marketplace, organic search visibility is crucial for their category, as buyers actively search for products by feature, brewing method, and equipment type. The brand struggled to appear in high-intent searches despite its premium products. Manual audits were time-consuming and didn’t reveal which ASINs were underperforming, causing missed traffic and sales. Seller turned to SellerQI, our Amazon product analysis tool, to get a clear, ASIN-level view of their listings.
The Challenges
Despite producing high-quality equipment, the brand struggled with search visibility on Amazon. Key issues included:
ASINs not ranking for primary keywords despite relevance and high demand
Declining organic traffic is leading to lower sales and lost market share
Hidden listing issues such as restricted keywords, unused character space in titles and bullets, indexing gaps, and non-optimized content
Difficulty identifying which ASINs were losing visibility and why
No clear, actionable roadmap to resolve the ranking and indexing problem.
These challenges made it hard for the seller to reach potential buyers, even with competitive products and strong brand credibility. The lack of visibility directly impacted sales and brand growth on Amazon.
Our Approach
The brand integrated SellerQI to diagnose search visibility issues at the ASIN level, instead of relying on account-level dashboards. SellerQI ran a comprehensive listing and indexing audit across the affected ASINs and surfaced multiple hidden ranking blockers that were not clearly visible in Seller Central.
1. Restricted keywords suppressing visibility
SellerQI detected restricted and sensitive terms embedded within titles and bullet points. These terms were silently limiting indexing and search exposure, even though the listings were live.
2. Incomplete keyword indexing due to unused character space
Backend search term fields were not fully utilized. SellerQI highlighted unused character limits, reducing the number of keywords Amazon could index for the ASINs.
3. Indexing gaps on high-intent keywords
Several primary keywords were not indexing correctly due to field placement and formatting issues. SellerQI flagged exactly which keywords were not being recognized by Amazon’s search system.
4. Structural listing issues affecting relevance
SellerQI identified suboptimal keyword distribution across the title, bullets, and backend fields, weakening keyword relevance signals for competitive search terms.

Actionable insights provided by SellerQI:
Exact identification of restricted terms and where they appeared
Clear guidance on what to remove, replace, or rewrite
Field-level recommendations to maximize character usage
Keyword-level indexing visibility for each ASIN
Our Result
After implementing SellerQI’s recommendations, the brand saw measurable improvements across key performance indicators:
65% increase in organic search visibility, ASINs began ranking for previously missed high-value keywords.
38% growth in traffic and discoverability, and more shoppers visited the brand listings organically.
60% improvement in listing quality and indexing, optimized titles, bullets, and backend search terms enhanced indexing coverage across ASINs.
100% reduction in time spent on troubleshooting. SellerQI’s actionable insights eliminated guesswork and manual audit efforts.
40% increase in organic sales, strengthened competitive position in the craft brewing market.
These results show that SellerQI transformed Amazon listings from hidden assets to visible, high-performing ASINs. The brand gained a clear, actionable understanding of search visibility problems, fixed underlying issues efficiently, and established a foundation for long-term organic ranking on Amazon.
