How SellerQI helped boost profit margins by 27% in 90 days
Client overview
The brand offers a simple but innovative solution for everyday eyewear users. Their reusable, flexible stick-on bifocal lenses instantly convert regular glasses or sunglasses into bifocals. Built with patented adhesion technology, the lenses cling securely without glue, and their product is available in three sizes: small (28 mm), medium (32 mm), and large (40 mm).
Operating in the competitive reading glasses accessories category on Amazon. On the dashboard, revenue looked strong. But like many other Amazon sellers, they didn't know which products were actually making money after all the fees and advertising costs were taken out.
The challenges
They couldn't see which size was actually making money: Amazon showed total sales and ad costs in separate reports. The seller knew the MEDIUM (32 mm) sold the most, but they had no idea if it was profitable after Amazon took out fees for referrals, shipping, and storage.
They spent ad money on the wrong products: They poured the most advertising budget into their MEDIUM size, thinking more sales meant more profit. But after paying for those ads, their profit is low. Meanwhile, the LARGE (40 mm) size had better margins but got almost no ad support.
They ordered inventory based on sales, not profit: When restocking, they looked at which size sold the fastest and ordered more of that. But fast-selling doesn't mean profit. They kept investing in products that moved quickly but earned very little per sale.
Calculating profit by hand took hours every week: The brand spent around 3 to 4 hours each week downloading reports and building spreadsheets just to figure out what they actually earned. By the time they finished, the numbers were already outdated, and they still had to wait before making any real decisions.
The brand was growing revenue, but still couldn’t confidently answer a simple and critical question: which products were worth investing in, and which ones were quietly losing money?
Our approach
The seller connected their Amazon account to SellerQI, an AI-driven Amazon seller software. Instead of piecing together data from multiple reports, SellerQI’s profitability dashboard automatically calculates the real profit for each product. SellerQI shows:
Amazon's referral fees
FBA fulfillment and storage costs
Advertising spend tied to each product
Returns and refunds
What SellerQI gave them:
Real profit numbers for every product, updated automatically
Clear comparison between what looked good (revenue) and what actually made money (profit)
Simple visuals showing which products to push and which to pull back on
Elimination of all manual calculations and spreadsheet work
Our results
After using SellerQI's data to shift their strategy, the brand saw real financial improvements within 90 days:
$28,000 in ad budget moved to the right products: Money that was being wasted on low-margin products got redirected to high-profit products that deserved more attention.
27% increase in overall profit margin: By focusing on products that actually made money, the brand earned more on every sale without spending more on advertising overall.
22% reduction in excess inventory costs: Instead of focusing on large quantities of fast-selling but low-profit items, the team restocked based on which products actually contributed to the bottom line. This cut storage fees and freed up cash.
Saved 8 to 10 hours per week on reporting: The team stopped building manual profit spreadsheets. SellerQI gave them instant, accurate analysis of the total sales, FBA fees, Gross profit, and Amazon fees.
Revenue can look great while profit quietly disappears. That's exactly what was happening to the seller.
SellerQI's profitability dashboard gave them clarity they never had before. They stopped guessing which products deserved investment and started making decisions based on real numbers.